Formula and Clinique

July 18, 2012

Why are people up in arms about Mayor Bloomberg banning formula “gift” bags in NYC hospitals?

People think he is taking away a woman’s right to choose how to feed her baby. No, this is not the case.

Let’s talk about marketing.  Basically the hospitals are marketing formula and they are not getting paid for this.  In fact, it takes money to manage the storage and distribution of this product. Yes, the product. Formula is a product. The formula industry is a for-profit enterprise.

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Let’s take Clinique. I love Clinique Bonus time.

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I even subscribe to an e-mail alert system that tells me when and where Clinique is having their next Bonus. I remember in high school going to the Cross creek Mall with Mama and Traci and we would go to Thalhimers or Belk to the make-up counter and inquire about the next Clinique Bonus. Eventually the finely made-up ladies behind the counter saw we were loyal consumers and would clue us in – the Spring Bonus starts next week. Or the Fall Bonus is begins October 3.  I became a customer. Not so much of Thalhimer’s or Belk but of Clinique. You had to spend a minimum amount of money to get the “gift.” This is how is started using Clinique lipstick and mascara. For many years I wore Crystal Violet. I was truly saddened when they discontinued that color – it was what I wore on my wedding day.

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I never thought I would like myself in a frosted lipstick until I got a sample of Heather Moon – my replacement for Crystal Violet. I use Bamboo Pink on those days I don’t wear make-up – like when I go to the beach or gym (yes, I wear lipstick to the gym but that is all – I have very pale lips and well, I am a southern woman.)

I even became a Freelance Fragrance/Make-up Model in the late 80’s when I moved to New York and was a struggling actor. I loved getting the Clinique gig! Twice a year at Lord & Taylor, Bloomingdales and Saks.  I learned a thing or two about make-up and I learned a thing or two about the cut-throat Store Modeling industry. But I always got the Bonus!

I don’t use every thing that comes with the Bonus. I used to trade items with Mama and Traci. Then I gave the unused products to varying roommates and friends. Now, I share with my daughters.

I would be sad if Clinique stopped their Bonus. But I don’t think they will. They got me hooked over twenty years ago and there are millions more to hook to keep them in business.

They spend lots of money promoting their product. The lines at the Clinique counters during Bonus time can be more competitive than getting the Select bus at 14th and First at 9:00am (lots of shoving and elbows.) The last Clinique Bonus I got just recently at Lord & Taylor took up a good percentage of the first floor. They will rotate it for the next Lancome or Estee Lauder Bonus.

This is what the hospitals do so freely.  They donate their space for the formula companies to store their product. The companies that make the formula make the hospitals sign a contract to only give their brand. This then makes the parents of new babies believe that the hospital endorses this specific brand. And guess what? By giving away this product the hospital is endorsing the Brand.

Formula companies want your business. The formula industry rakes in billions of dollars annually. And your hospital is helping to promote and pay for the promotion of their product.

And, it has been proven over and over that when formula is promoted breastfeeding is compromised.

If you want to feed your baby formula no one is stopping you.

One Response to “Formula and Clinique”


  1. Reblogged this on mamamilkandme and commented:

    In light of the conversation around marketing of formula I thought I would share this light hearted piece and maybe this puts things into perspective. Be sure to read the last line.


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