Formula and Clinique

February 6, 2015

In light of the conversation around marketing of formula I thought I would share this light hearted piece and maybe this puts things into perspective. Be sure to read the last line.

mamamilkandme

Why are people up in arms about Mayor Bloomberg banning formula “gift” bags in NYC hospitals?

People think he is taking away a woman’s right to choose how to feed her baby. No, this is not the case.

Let’s talk about marketing.  Basically the hospitals are marketing formula and they are not getting paid for this.  In fact, it takes money to manage the storage and distribution of this product. Yes, the product. Formula is a product. The formula industry is a for-profit enterprise.

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Let’s take Clinique. I love Clinique Bonus time.

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I even subscribe to an e-mail alert system that tells me when and where Clinique is having their next Bonus. I remember in high school going to the Cross creek Mall with Mama and Traci and we would go to Thalhimers or Belk to the make-up counter and inquire about the next Clinique Bonus. Eventually the finely made-up…

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