My Problem with Similac’s #endmommywars Campaign

September 16, 2015

Wendy Wisner

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Have you seen the #endmommywars hashtag floating all over social media lately? It’s becoming a pretty big thing.

On the one hand, it’s an important idea. No mother should ever be shamed for any parenting choice she makes. Period. Truly, it shouldn’t matter if you breastfed, formula fed, stayed home, sent your kids to daycare, whether you were labeled as a “helicopter” parent or “free-range.” Every mom is just doing her best, trying to find her way, and learning as she goes along. The most important thing is how you love your kids. And there is more than one way to provide a loving, secure family base for your child. I’m sorry that any mother has made another mother feel anything but supported in her choices, whatever they may be.

But I’m afraid this #endmommywars campaign is not as supportive as it seems, and in many ways is just pitting mothers against each other further. Are…

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